In the past few months, big liquor brands such as Tito’s and Maker’s Mark (and most recently, Jim Beam) have been criticized for falsely advertising their products as “handmade.” Considering there is no regulatory body that governs this marketing method, essentially anyone can claim that their product is of the “craft” variety. Following the several lawsuits regarding these fabricated labeling tactics, one has to wonder what it really means for a spirit to be “handmade” or “handcrafted.” Let us fill you in:
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